It's vegan, gluten-free and backed by celebrities - what more could you ask for?

If you wind down the window of your rental car on federal highway 91 in Oaxaca, Mexico, you can smell it. Agave hearts, known as piña, being roasted in underground pits, the first stage of making mezcal. The smell has been likened to barbecue sauce, but it reminds me more of the time after I accidentally...

Move Over Tequila, Mezcal Takes Center Stage

Wall Street Journal By Charles Passy

March 28, 2017

The Mexican spirit mezcal is considered a specialty sip, unlike tequila, its high-profile, cocktail-friendly cousin. That is, mezcal generally is enjoyed on its own—no margaritas, please—by a select group of aficionados, who talk up its distinctly smoky taste and other subtler flavors.

But on Monday night at...

Global Exports of Mezcal Will Continue to Grow Three Times As Fast As Tequila

Bloomberg News

A Mexican liquor is beginning to win over the hearts of U.S. consumers, and it’s not tequila.

Pernod Ricard SA, the world’s second-largest distiller, is creating a brand to join rival Diageo Plc in the growing market for mezcal, a premium agave-based spirit. The brand, which will hit U.S. shelves in the first half of 2017, is the latest investment in the...


While listening to Toby Keith's latest album, 35mph Town, Wild Shot Mezcal's creative team thought, "Wouldn't it be cool to create a drink around this album?". The lyrics to "Beautiful Stranger" were most inspiring.

"Beautiful stranger in the candlelight

God must have told you

That I needed this tonight"

CANDLELIGHT! That's it! And the team got to work on a flaming...


by Reuters

Country music artist Toby Keith does not just want his fans to listen to his music. He wants them to drive his truck, drink his mezcal liquor, eat his food and bet on his race horses.

With estimated earnings of $53 million over the past year, Keith has built an unlikely empire through investments and endorsements in music labels, Wild Shot mezcal, race horses, Ford...

Celebrate National Mezcal Day October 21

October 21 is National Mezcal Day and Toby Keith is inviting everyone to celebrate with his Wild Shot Mezcal.

Less than two weeks after the release of his latest album, “35 mph Town,” Toby Keith will celebrate National Mezcal Day on October 21 with his Wild Shot Mezcal, his signature premium spirit that has revolutionized its category of adult beverages. Officially declared a holiday by...


Swamp Water

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It’s the time of year again to go GREEN!  Don’t worry, Wild Shot Mezcal has you covered with our Swamp Water - perfect for your St. Patrick’s Day fun.  Find the recipe here.

Wild Shot will be celebrating St. Patrick’s Day on Facebook, Instagram, and Twitter so be sure to follow us as we are giving away some swag. Tag Wild Shot using...


Temperatures continue to reach record breaking lows over the next couple of days reaching from the deep South to the Midwest all the way up to the North Pole.  Don’t worry, Wild Shot has you covered to help stay warm.  We highly recommend sipping on the Wild (S)hot Chocolate or Wild (S)hot Spiked Cider while wrapped in a blanket by a cozy fireplace.                                 ­



The Spirits Business magazine recently reported on the growing trend of the mezcal category.  As consumers become increasingly aware of the differences between tequila and mezcal, and discover what mezcal has to offer, restauarants and bars are taking note and adding more mezcal options to their menus.  Ocho Tequila's co-founder, Jesse Estes, has spotted a cocktail menu trend of mezcal...


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